•             These are the Terms of Business which govern our sales of the Meat Free Fitness Nutrition Guides (Guides). 

•             This constitutes a legal agreement between us and you.  Please read it carefully.

•             Please note that we do not provide medical advice.  When following our Guides you are doing so at your own risk, and you must take full responsibility for the effects on your body that you may experience along the way. Any guidance we may provide is no substitute for professional medical or physiotherapy advice. Always ask your GP if in doubt.

•             The Plans are not appropriate for you if you have any of the conditions or illnesses listed in clause 6.2 below, or if you are under 18.



1.1          How to contact us. You can contact us by email to

1.2          How we may contact you. If we have to contact you we will do so by telephone or by writing to you at the email address you provided to us in your order.

1.3          "Writing" includes emails. When we use the words "writing" or "written" in these terms, this includes emails.


2.            THE GUIDES

2.1          Nature of the Guides. All the meals contained within all Guides are pre-set and therefore new recipes will not be created upon request.

2.2          Physical Training. The Guides are primarily nutrition guides, not exercise guides. While there is some information on how frequently you should be training and how to get the most out of your workouts, specific workout routines are not provided.

2.3          Our ethos.  The set meals will be tailored in line with our own unique formula.  Our ethos is sustainability and enjoyment of food for what it is and not being a number to live by. Therefore, we do not disclose calories/macronutrients values.

2.4          Allergies.  If you notify us of an allergy or intolerance, the Guide you receive will either be amended and/or a covering email provided detailing how you can manage things which could be by removing specific ingredients or replacing them with others. We can only deal with certain allergies and will refund your payment in full if we are unable to cater for your specific requirements.

2.5          It is important that you fully understand that the advice given by us regarding allergies is followed at your own risk and responsibility. Although we will recommend the use of Guides in line with your allergies or intolerances, this does not constitute medical advice and you must ensure that both you and your GP or physician is comfortable with all the ingredients.

2.6          Vega products.  If you choose to purchase any Vega supplements, please note that is a separate agreement between you and Vega, and we give no promises in respect of that product.

2.7          Frequency of Exercise.  You should only train once a day and no more, and allow sufficient rest periods between training sessions. You may carry out your own training in place of the recommended schedules but the overall time spent performing exercise each week should be the same in order to achieve your desired results.

2.8          You must submit the correct information.  Please ensure every answer you provide is accurate. Once your Guide begins, you will be in complete control of the results. In order to achieve success with this program you need to stick to it 100%: this includes exercise, meal portions, meal timings, alcohol consumption and eating out.

2.9          Timing.  The time it takes each individual to reach their goals will vary greatly depending on the goals, therefore we do not indicate how long the Guide should be followed for. However, results are usually seen after just 2-3 weeks and the advice provided can be followed long into the future, provided individual circumstances do not change or medical conditions arise.



3.1          Online support is available to answer any of your questions or queries as follows:

(a)          Monday through to Friday: 09.00 to 17.00 UK time

(b)          Saturday and Sunday: closed

(c)           UK Bank Holidays: closed

(d)          Christmas and New Year: closed



4.1          We are the owner or the licensee of all intellectual property rights in our Guides.  Those works are protected by copyright laws and treaties around the world. All such rights are reserved.

4.2          You must not use any part of the content of the Guides for any purpose other than your personal fitness and nutrition.



5.1          We will keep your private information confidential.  You may provide us with private information, such as health information and photos, as part of your participation in a Guide.  We will take all reasonable precautions to ensure that all such information is stored securely and kept confidential. 

5.2          We may ask your permission to publish any photos or testimonials you provide.  We may contact you to ask permission to publish the photos or testimonials.  We will always do this in writing, and, if we get your express written approval, you grant us the right to publish those photos or testimonials, share them with the public and use them in any way whatsoever, including commercial uses, in perpetuity. 



6.1          When the contract for a purchase of a Guide comes in force.  When you tick the box confirming that you accept these Terms of Business, complete the questionnaire, and make your payment, you are making an offer to purchase the Guide. A legally binding contract is formed when we have sent you a confirmation email that your order has been accepted.

6.2          We may refuse to sell a Guide for medical reasons.  Our policy is that we will not provide fitness or nutrition plans if, by way of example, you are suffering an illness, injury or condition, such as cancer, HIV/AIDS, gastric band, heart, lung, liver, kidney or other organ disease, anorexia, bulimia.  Our Guides are not appropriate for pregnant women, children under 18 or adults over 65.

6.3          You must be in good health.  You confirm that you are in good physical condition and know of no medical or other reason why you should not engage in any form of exercise.

6.4          Our Guides are primarily aimed to customers in the UK. We reserve the right to reject any orders of Guides from outside the UK.  If we do so, you will be given a full refund.



7.1          What will happen if you do not give required information to us. We may need certain information from you so that we can supply the Guide to you. If you do not give us this information within a reasonable time of us asking for it, or if you give us incomplete or incorrect information, we may end the contract. We will not be responsible for supplying the Guide late or not supplying any part of it if this is caused by you not giving us the information we need within a reasonable time of us asking for it.

7.2          Reasons we may suspend the supply of the Guide to you. We may have to suspend the supply of a Guide to:

(a)          deal with technical problems or make minor technical changes; or

(b)          update the Guide to reflect changes in relevant laws and regulatory requirements; or

(c)           make changes to the Guide as requested by you or notified by us to you.

7.3          Your rights if we suspend the supply of Guide. We will contact you in advance to tell you we will be suspending supply of the Guide, unless the problem is urgent or an emergency. You may contact us to end the contract for a Guide if we suspend it, or tell you we are going to suspend it, in each case for a period of more than two weeks and we will refund any sums you have paid in advance for the Guide in respect of the period after you end the contract.

7.4          We may also suspend supply of the Guide if there is a problem with your payment. If this occurs and you still do not make payment within three days of us reminding you that payment is due, we may suspend supply of any elements of the Guide until you have paid us the outstanding amounts. We will contact you to tell you we are suspending supply.



8.1          Rights and exclusions. You have the right to end the contract in certain circumstances.  However, these are subject to certain important exclusions, which are set out below.  Please check these carefully.

8.2          You can end your contract with us as follows. Your rights when you end the contract will depend on what you have bought, whether there is anything wrong with it, how we are performing and when you decide to end the contract:

(a)          If you have just changed your mind about the Plan (Consumer Contracts Regulations 2013), you may be able to get a refund any time within 14 days of the order.  However, as the Guides are personalised, once they have been written and sent to you, they become non-refundable. 

(b)          If you want to end the contract because of something we have done or have told you we are going to do, see clause 8.3;

(c)           If you are ill or injured and cannot complete a Guide, you may be able to get a full or partial refund upon our receipt of a valid medical report from your GP.

8.3          Ending the contract because of something we have done or are going to do. If:

(a)          we have told you about an upcoming change to the Guide or these terms which you do not agree to;

(b)          we have told you about an error in the price or description of the Guide you have ordered and you do not wish to proceed;

(c)           we have suspended supply of the Guide for technical reasons, or notify you we are going to suspend them for technical reasons, in each case for a period of more than a week; or

(d)          you have a legal right to end the contract because of something we have done wrong; you may end the contract and we will refund you in full for the Guide if it has not yet been provided.



9.1          Tell us you want to end the contract. If you are entitled to end the contract with us (see clause 8) and wish to do so, please let us know by email. Email

9.2          How we will refund you.  We will refund you the price you paid for the Guide including delivery costs, by the method you used for payment. However, we may make deductions from the price, as described below.

9.3          When your refund will be made. We will make any refunds due to you as soon as possible, and in any event within 14 days of us receiving notice that a refund is due.



10.1        We may end the contract if you break it. We may end the contract for a Guide at any time by writing to you if:

(a)          you do not make any payment to us when it is due and you still do not make payment within five days of us reminding you that payment is due;

(b)          you do not, within a reasonable time of us asking for it, provide us with information that is necessary for us to provide the Guides.



11.1        How to tell us about problems. If you have any questions or complaints about the Guide, please contact us by writing to us

11.2        Summary of your legal rights. We are under a legal duty to supply Guides that are in conformity with this contract. See below for a summary of your key legal rights in relation to the Guide. Nothing in these Terms of Business will affect your legal rights.

Summary of your key legal rights

This is a summary of your key legal rights. These are subject to certain exceptions. For detailed information please visit the Citizens Advice website or call 03454 04 05 06.

The Consumer Rights Act 2015 says digital content, such as the Guide, must be as described, fit for purpose and of satisfactory quality:

•             if your digital content is faulty, you are entitled to a repair or a replacement

•             if the fault cannot be fixed, or if it has not been fixed within a reasonable time and without significant inconvenience, you can get some or all of your money back

•             if you can show the fault has damaged your device and we have not used reasonable care and skill, you may be entitled to a repair or compensation


12.          PRICE AND PAYMENT

12.1        Ways to pay.  Goods must be paid for in advance.  Plans may be paid for by a one off payment.

12.2        Where to find the price for the Guide. The price of the Guide, which includes VAT where applicable, will be the price indicated on the order pages when you placed your order. We take all reasonable care to ensure that the price of the Guide advised to you is correct. However please see clause 12.5 for what happens if we discover an error in the price of the Guide you order.

12.3        We will pass on changes in the rate of VAT. If the rate of VAT changes between your order date and the date we supply the Guide, we will adjust the rate of VAT that you pay, unless you have already paid for the Guide in full before the change in the rate of VAT takes effect.

12.4        What happens if we got the price wrong. It is always possible that, despite our best efforts, some of the Guides we sell may be incorrectly priced. We will normally check prices before accepting your order so that, where the Guide’s correct price at your order date is less than our stated price at your order date, we will charge the lower amount. If the Guide’s correct price at your order date is higher than the price stated to you, we will contact you for your instructions before we accept your order.

12.5        What to do if you think an invoice is wrong. If you think an invoice is wrong please contact us promptly to let us know. You will not have to pay any interest until the dispute is resolved. Once the dispute is resolved we will charge you interest on correctly invoiced sums from the original due date.



13.1        We do not provide medical advice.  When following a nutrition or fitness guide you are doing so at your own risk, and you must take full responsibility for the effects on your body which you may experience along the way.

13.2        We are responsible to you for foreseeable loss and damage caused by us. If we fail to comply with these Terms of Business, we are responsible for loss or damage you suffer that is a foreseeable result of our breaking this contract or our failing to use reasonable care and skill, but we are not responsible for any loss or damage that is not foreseeable. Loss or damage is foreseeable if either it is obvious that it will happen or if, at the time the contract was made, both we and you knew it might happen, for example, if you discussed it with us during the sales process.

13.3        We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors; for fraud or fraudulent misrepresentation; for breach of your legal rights in relation to the Guides; and for defective Guides under the Consumer Protection Act 1987.

13.4        If defective digital content which we have supplied damages a device or digital content belonging to you and this is caused by our failure to use reasonable care and skill we will either repair the damage or pay you compensation. However, we will not be liable for damage which you could have avoided by taking reasonable precautions such as using updated antivirus software and ensuring minimum system requirements are met for downloading the Guide.

13.5        We are not liable for business losses. We only supply the Guides for domestic and private use. If you use the Guides for any commercial, business or re-sale purpose we will have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.



14.1        How we will use your personal information. Please see our privacy policy on the website.



16.1        We may transfer this agreement to someone else. We may transfer our rights and obligations under these Terms of Business to another organisation.

16.2        You need our consent to transfer your rights to someone else. You may only transfer your rights or your obligations under these Terms of Business to another person if we agree to this in writing.

16.3        Nobody else has any rights under this contract. This contract is between you and us. No other person shall have any rights to enforce any of its terms.

16.4        If a court finds part of this contract illegal, the rest will continue in force. Each of the paragraphs of these terms operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining paragraphs will remain in full force and effect.

16.5        Even if we delay in enforcing this contract, we can still enforce it later. If we do not insist immediately that you do anything you are required to do under these Terms of Business, or if we delay in taking steps against you in respect of your breaking this contract, that will not mean that you do not have to do those things and it will not prevent us taking steps against you at a later date.

16.6        Which laws apply to this contract and where you may bring legal proceedings. These Terms of Business are governed by English law and you can bring legal proceedings in respect of the Guides in the English courts. If you live in Scotland you can bring legal proceedings in respect of the Guides in either the Scottish or the English courts. If you live in Northern Ireland you can bring legal proceedings in respect of the Guides in either the Northern Irish or the English courts.  The foregoing is subject to mandatory consumer protections which apply in your country, which may offer you additional rights.

16.7        Alternative dispute resolution is a process where an independent body considers the facts of a dispute and seeks to resolve it, without you having to go to court. If you are not happy with how we have handled any complaint, you may want to consider an alternative dispute resolution provider.  In addition, please note that disputes may be submitted for online resolution to the European Commission Online Dispute Resolution platform.